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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q103-Q108):
NEW QUESTION # 103
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Engagement Split
- B. Join
- C. Wait Until Date
- D. Einstein STO
Answer: B
NEW QUESTION # 104
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. Synchronized Data Sources
- B. Query Studio
- C. Journey Builder
- D. CloudPages
Answer: A
NEW QUESTION # 105
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
- A. Contact data in sendable data extensions
- B. Contact data in non-sendable extensions
- C. Contact-specific data at the job level
- D. General tracking data at the job level
Answer: B,D
NEW QUESTION # 106
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Field Level Encryption
- B. Master-detail relationship to Contacts
- C. Tokenized Sending
- D. Lookup reference to Contact Object
Answer: C
NEW QUESTION # 107
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Dynamic Content for Triggered Sends
- B. Impression Tracking for Triggered Sends
- C. Sends Account Send Summary
- D. Email Performance by Attribute
Answer: B
NEW QUESTION # 108
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